Amazing experiences in your home city, shared by passionate people and marketed entirely by word of mouth.

A revolution in format and content, le cool magazine arrived as a horizontal-format email to more than 250,000 subscribers in eight cities around Europe, making lives better through independent, insider knowledge about events and places that are genuinely worth your time.

For four years, I oversaw the editorial output across the network, working closely with editors and developing the strategy for its expansion from one city to eight.

Current le cool cities: Barcelona, Budapest, Istanbul, Dublin, Lisbon, London, Madrid, Vienna, Paris, Rome, Bangkok.

"Narrows the torrent down to the two dozen very best events"
-- The Economist

Co-developed with René Lönngren.
Designed by Vasava Artworks.