That long-awaited Esquire e-paper cover

September 8, 2008 in Clever ideas, technology | 16 comments

Even more underwhelming than I thought…

If this is the future, where’s my jetpack?

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  2. jeremy’s avatar

    jeremy on September 8, 2008 at 9:43 am

    How disappointing. The idea wasn’t so great, but at least it sounded intriguing. Just as well they PR-ed it so heavily before it became reality.

  3. Hazel’s avatar

    Hazel on September 8, 2008 at 11:42 am

    I was expecting to be underwhelmed considering all the hyperventilating hype about it… but I wasn’t expecting to be *irritated* by it. It makes me want to slam it against the coffee table to get it to stop flashing.

  5. Aaron Moodie’s avatar

    Aaron Moodie on September 8, 2008 at 10:04 pm

    what an awful implementation of a good idea.

  7. richard’s avatar

    richard on September 9, 2008 at 12:52 am

    Of all of the interactive concepts available to them for this, they chose… the BLINK tag. FFS.

  8. Gary’s avatar

    Gary on September 9, 2008 at 5:58 am

    Leave it to the Americans to work out new ways of filling landfills with batteries. I suppose this magazine can’t be recycled now?

  9. andrew’s avatar

    andrew on September 9, 2008 at 10:00 am

    Actually you can recycle it, Gary. You just have to take it apart, go to your neighbourhood waste management centre, and split the magazine into three sections. Easy (ahem).

    http://www.esquire.com/features/recycle-e-ink-cover

  11. Samir Husni’s avatar

    Samir Husni on September 11, 2008 at 9:41 am

    The electronic gimmick is just that, a gimmick…but have you read the great content of this issue? I have no problem in using gimmicks to advance the case of ink on paper, two pages of gimmicks vs. 320 pages of good content…I will take that anytime.

  12. andrew’s avatar

    andrew on September 11, 2008 at 9:54 am

    Hi Samir,

    I agree, it isn’t more than a gimmick – what’s frustrating is that it’s not as creative as it could have been with the same technology.

    As for the content, I’m about halfway through, and enjoying it. Full review to come…

    A.

  13. Lujke Haymyer’s avatar

    Lujke Haymyer on September 21, 2008 at 3:43 pm

    This cover looks like a myspace banner ad! worst cover ever!