That long-awaited Esquire e-paper cover

Filed under Clever ideas, technology on 8th Sep -08

Even more underwhelming than I thought…

If this is the future, where’s my jetpack?

Discussion

There are 13 comments .Click here to add a comment.

  1. oh dear

    Words by Michael (Boicozine) on September 8, 2008 at 8:59 am | #

  2. How disappointing. The idea wasn’t so great, but at least it sounded intriguing. Just as well they PR-ed it so heavily before it became reality.

    Words by jeremy on September 8, 2008 at 9:43 am | #

  3. I was expecting to be underwhelmed considering all the hyperventilating hype about it… but I wasn’t expecting to be *irritated* by it. It makes me want to slam it against the coffee table to get it to stop flashing.

    Words by Hazel on September 8, 2008 at 11:42 am | #

  4. [...] videoing printed magazines – Andrew has the scoop on US Esquire’s much-hyped battery-powered animated e-ink front cover. Don’t hold [...]

    Pingback by magCulture.com / editorial design on September 8, 2008 at 12:46 pm | #

  5. what an awful implementation of a good idea.

    Words by Aaron Moodie on September 8, 2008 at 10:04 pm | #

  6. [...] · Geen reactiesEnglish, Lifestyle, Magazines, Media Forget videoing printed magazines – Andrew has the scoop on US Esquire’s much-hyped battery-powered animated e-ink front cover. Don’t hold [...]

    Pingback by Esquire’s e-ink cover | aboutCREATION on September 8, 2008 at 10:27 pm | #

  7. Of all of the interactive concepts available to them for this, they chose… the BLINK tag. FFS.

    Words by richard on September 9, 2008 at 12:52 am | #

  8. Leave it to the Americans to work out new ways of filling landfills with batteries. I suppose this magazine can’t be recycled now?

    Words by Gary on September 9, 2008 at 5:58 am | #

  9. Actually you can recycle it, Gary. You just have to take it apart, go to your neighbourhood waste management centre, and split the magazine into three sections. Easy (ahem).

    http://www.esquire.com/features/recycle-e-ink-cover

    Words by andrew on September 9, 2008 at 10:00 am | #

  10. [...] on in the ever exiting (and disappointing) ePaper advancements,  Plastic Logic have just announced the next step in electronic readers. [...]

    Pingback by temporize on September 9, 2008 at 8:46 pm | #

  11. The electronic gimmick is just that, a gimmick…but have you read the great content of this issue? I have no problem in using gimmicks to advance the case of ink on paper, two pages of gimmicks vs. 320 pages of good content…I will take that anytime.

    Words by Samir Husni on September 11, 2008 at 9:41 am | #

  12. Hi Samir,

    I agree, it isn’t more than a gimmick – what’s frustrating is that it’s not as creative as it could have been with the same technology.

    As for the content, I’m about halfway through, and enjoying it. Full review to come…

    A.

    Words by andrew on September 11, 2008 at 9:54 am | #

  13. This cover looks like a myspace banner ad! worst cover ever!

    Words by Lujke Haymyer on September 21, 2008 at 3:43 pm | #

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