The Awl has a rather good visualization of falling magazine revenues and ad pages, taken from figures by the Magazine Publishers of America.
All of which is another assertion of what I will, from now on, be referring to as The Davies Paradigm:
Something That’s Growing Is Not The Same As Something That’s Big.
Something That’s Declining Is Not The Same As Something That’s Small.
If you know of a style website that earns $20m a year from subscribers and casual readers, and also has annual sales of 300 premium ad slots, I’d be interested to hear about it.
Tags: ad sales, declining revenue, overreaction, technology, the davies paradigm
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