
Over the next three few days, I’m going to do something a little different.
Three unusual new publications were recently released simultaneously, under the banner of MyMag, all promising to reinvigorate interest in print magazines.
Each MyMag has a different guest editor, each invited to create “a personalized magazine devoted to their passions, interests and diversions.” The magazines contain a mixture of unique content, and spreads reproduced from other magazines’ archives – sort of like an individually curated Distill.
Few people will buy all three MyMags. You can’t even buy a MyMag subscription. Instead, each magazine aims to capitalize on the individual fan bases of each guest ‘tastemaker’ – so spreading the risk between them.
The first three MyMags are called AOKI (for LA-based DJ Steve Aoki, aka Kid Millionaire), Hey Olivia! (model/cable TV presenter Olivia Munn) and RatMag (Hollywood director Brett Ratner). I’m going to review each of them, one a day. Then over the weekend, I’ll post a Magtastic exclusive interview with the man behind the whole thing, former luxury magazine publisher Magnus Greaves.
So let’s get on with it.
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