
From the moment that the idea was first mooted, 48 Hour Magazine, aka 48HR, got a lot of people talking (including the lawyers). The premise was simple: “As the name suggests, we’re going to write, photograph, illustrate, design, edit, and ship a magazine in two days.”
Created by a team that included a Wired contributing editor, a former senior editor of Dwell, and the founders of user-generated JPG magazine, it worked like this: on the first day, they unveiled the theme, and gave people 24 hours to submit their work. On the second day, based inside Mother Jones‘ offices, they edited, designed, proofed, uploaded. On the third day, they rested. HP’s print-on-demand service MagCloud then did the rest.
48 hours. One 60-page magazine. So how did it turn out?
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