
You know the one. So what’s it like?
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Before I get into my top three of the year, I have a backlog of magazines to review, in a vague attempt to clear my desk by 2011. Today: Swallow

Swallow is a big, bold and heavy food magazine. Not quite Self Service in its solidity, I grant you, but it’s a hardback book that’s 306mm x 235mm (about a foot by nine inches). Inside are 136 pages (plus a 20pp comic insert) on a lovely matt stock. It feels like the kind of Christmas annual I used to get as a kid. It’s a biannual, and it retails at $25. As an object, it’s bold, weighty, and attractive. But how does it read?

In 1971, MAD magazine – famed for its parodies – was itself hung from the hook by National Lampoon (whose art director at the time, Michael C Gross, went on to design the Ghostbusters logo).
Readable scans are available here. It’s a pretty scabrous view of the title, though of course MAD got the last laugh, as NL ceased publication in 1998.

One of the magazine highlights of every year is currently in process: Glossed Over’s live-blogging of Vogue’s September issue.
12:46 p.m.: Wait wait wait. Why is the bride article page 424 but the page before it (with just a right-hand page ad in between, mind you) was 420? So page 420, an ad, and then page 424? I don’t get it. WHAT HAPPENED TO THOSE OTHER TWO PAGES? I demand those two pages back!
As I write this, she’s just over halfway through. With all the opening ads to wade through, it took her 22 minutes to get to the contents page.

Longshot! magazine – the new name of 48 Hours (reviewed here) – is doing another all-weekender, this time at the offices of GOOD magazine in LA.
They just started, so you have a little under 24 hours to get your submissions in for the theme “comeback“.
They want fiction, non-fiction, history, interviews, poetry, cartoons, photography… they have pages to fill, basically. It also sounds like they’re open for longer pieces this time, which answers one of the criticisms I had of the first one. So why not spend your Friday night/Saturday morning making something for them? Me, I’m looking forward to following their tweets, peeking at the process on the Tumblr log, and then waking up on Monday and seeing what they did.
Submit your work here. They did it! View the results and buy a print copy here. iPad owners can obtain a free digital copy via the MagCloud iPad app.

It has long been a bugbear of mine that magazines aren’t archived properly or enough. There are many reasons why it doesn’t happen, but as cultural (and counter-cultural) artifacts, magazines are invaluable – and so often lost and forgotten. What people were reading, by whom it was published, and how it was circulated, tell us huge amounts about a time, a place and a group of people, far more revealing in many cases than the ever-constant, often-reactionary mainstream press.
I don’t have to tell Robert Newman that, for he has been tireless in his archiving and resurrecting of magazine history. Witness today’s email from him:
“We’re very excited about [our] month-long series, which includes a daily posting of a cover from a historical gay or lesbian magazine, or a cover from a mainstream magazine featuring an important gay personality. We’ve also collected specialized galleries on After Dark, Christopher Street, pre-Stonewall magazines, and the very popular vintage gay beefcake magazines. We’ve got some really deep 70s publications coming up later this week that are extra cool.
Any love you can give this series would be greatly appreciated. We’re trying to get the word out to as many people as possible about this relatively unknown, but incredibly vital segment of magazine history. Just imagine a time when magazine editors had to use fake names to avoid losing their jobs or arrest, when magazines were seized by the post office or banned, when the magazines themselves were both a threat to the existing system and an essential lifeline for the people who read them. This was magazine-making at its most important level.”
Couldn’t have put it better myself. There’s images on the SPD blog and on the Newmanology Facebook page – just search for Gay Pride Month.

Every new year since 2006 has meant one thing for fans of infography: a new Feltron Report is on its way.
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