video

You are currently browsing the archive for the video category.

Cult Magazines – an A-Z

September 13, 2009 in video | No comments

I haven’t yet seen a copy, but here’s a video flick-through of new book Cult Magazines – A Compendium Of Culturally Obsessive & Curiously Expressive Publications. Though mostly pulp detective fiction and softcore zines, it also seems to include classic music magazines like Creem and comic magazines like Raw, with detailed texts about each.

Video hits print

August 19, 2009 in Clever ideas, Magazine covers, technology, USA, video | No comments

VideoPrint

This September, Entertainment Weekly will feature an ad containing Video In Print (VIP) – an interactive video player placed inside the page, with five different watchable short video options. One of them is a Pepsi ad, because this is a rather pricey tie-in between the soft drinks company and TV company CBS. Press release here, while AdAge has details on the tie-in here. Technology has been provided by Americhip, whose “multisensorizing” ad inserts have previously included audio chips, LEDs, pop-ups, bubble wrap and a mojito-flavoured taste strip.

Though the screen looks tiny in the press screenshot above, this still feels like a fairly remarkable step, and one that puts the Esquire E-ink farrago into perspective – though still no news as yet how VIP been put together, what its battery life is, and if it’s biodegradable. And in a reverse of Esquire UK’s hardback distribution, this is only for subscribers based in New York and LA.

I’ll try to get hold of a copy next month, and let you know what I think. Expect the first video front page by the end of the year.

Update: here’s a sneak peek at the thing in action