Esquire puts a hole in Obama’s face
For $250,000, who wouldn’t? There could be some neat creative solutions made using this alongside the cover image in the future, like a Mad magazine-style trapdoor; though knowing Esquire US, there won’t be. A pull tab for BMW is to follow. “I think you can smell a gimmick a mile away,” says the VP of Discovery channel. I’m sniffing one from here
Papercamp highlights the future of tech and paper
Less gimmicky, more geeky. Originated by Dopplr’s Matt Jones; some of the ideas can be seen here. There’s a New York-flavoured edition coming up next month
Ads in PDFs scrapped by Adobe
Between them, Techcrunch and Nxtbook have it about right. However, I’m not convinced by the phrase “A true digital magazine is designed to be an elegant reading experience. While some are better than others, most all are more engaging than the PDF format” – PDF Mags begs to differ
Taschen’s London store gears up for a warehouse sale
Takes place on 23-25th January. Plenty of pulp mag books with slightly scuffed covers on offer on day one, fewer bargains by the weekend I’ll bet
Adbusting protests against Photoshop use
Fabulous in-joke fun
And the obligatory crisis roundup:
Jeans brand scraps magazine advertising
“Magazines will always be relevant. We are just trying something new this season.” And cheaper. Goes instead for marketing on its own website and instore
Arthur goes into hibernation
The community funding only postponed the end. The blog has been busy since, though. If you prefer a fictional version of this story…
…Bad Idea creates miniseries about print and the money pit
Occasionally amusing. “How about Kabuki theatre for the disabled?”
Funniest line of the magazine crisis so far
Though I’m not sure it’s true. But who cares?
