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	<title>Magtastic Blogsplosion &#187; advertising</title>
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		<title>News from the Magosphere 16th January &#8217;09</title>
		<link>http://www.losowsky.com/magtastic/2009/news-16th-january-09/</link>
		<comments>http://www.losowsky.com/magtastic/2009/news-16th-january-09/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 17:58:08 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
				<category><![CDATA[News round-up]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[esquire]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[papercamp]]></category>
		<category><![CDATA[pdfs]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[taschen]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://www.losowsky.com/magtastic/?p=311</guid>
		<description><![CDATA[Esquire puts a hole in Obama&#8217;s face For $250,000, who wouldn&#8217;t? There could be some neat creative solutions made using this alongside the cover image in the future, like a Mad magazine-style trapdoor; though knowing Esquire US, there won&#8217;t be. A pull tab for BMW is to follow. “I think you can smell a gimmick [...]]]></description>
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<p><a href="http://www.nytimes.com/2009/01/16/business/media/16adco.html?_r=2"><em>Esquire</em> puts a hole in Obama&#8217;s face</a><br />
For $250,000, who wouldn&#8217;t? There could be some neat creative solutions made using this alongside the cover image in the future, like a Mad magazine-style trapdoor; though knowing <em>Esquire</em> US, there won&#8217;t be. A pull tab for BMW is to follow. “I think you can smell a gimmick a mile away,&#8221; says the VP of Discovery channel. I&#8217;m sniffing one from here</p>
<p><a href="http://bookcamp.pbwiki.com/PaperCamp">Papercamp highlights the future of tech and paper</a><br />
Less gimmicky, more geeky. <a href="http://magicalnihilism.wordpress.com/2008/10/29/papercamp/">Originated</a> by Dopplr&#8217;s Matt Jones; some of the ideas can be seen <a href="http://bookcamp.pbwiki.com/PaperCamp-Ideas">here</a>. There&#8217;s a New York-flavoured edition <a href="http://www.barcamp.org/Papercamp-NY-2009">coming up next month</a></p>
<p><a href="http://labs.adobe.com/technologies/adsforpdf/">Ads in PDFs scrapped by Adobe</a><br />
Between them, <a href="http://www.techcrunch.com/2009/01/14/dept-of-bad-ideas-those-adobe-ads-in-pdf-documents-just-werent-working/">Techcrunch</a> and <a href="http://nxtbook.com/blog/2009/01/15/digital-magazine-vendor-throws-in-towel-cites-economy/">Nxtbook</a> have it about right. However, I&#8217;m not convinced by the phrase &#8220;A true digital magazine is designed to be an elegant reading experience. While some are better than others, most all are more engaging than the PDF format&#8221; &#8211; <a href="http://www.pdf-mags.com/">PDF Mags</a> begs to differ</p>
<p><a href="http://www.taschen.com/pages/en/stores/19915.store_london.htm">Taschen&#8217;s London store gears up for a warehouse sale</a><br />
Takes place on 23-25th January. Plenty of pulp mag books with slightly scuffed covers on offer on day one, fewer bargains by the weekend I&#8217;ll bet</p>
<p><a href="http://magforum.wordpress.com/2009/01/14/poster-protests-against-digital-retouching/">Adbusting protests against Photoshop use</a><br />
Fabulous in-joke fun</p>
<p><em>And the obligatory crisis roundup:</em></p>
<p><a href="http://www.wwd.com/media-news/fashion-memopad/gene-pool-hearst-taps-edwards-unbuilding-the-sales-force-1925290?src=nl/mornReport/20090116#/article/media-news/fashion-memopad/gene-pool-hearst-taps-edwards-unbuilding-the-sales-force-1925290?page=1">Jeans brand scraps magazine advertising</a><br />
“Magazines will always be relevant. We are just trying something new this season.” And cheaper. Goes instead for marketing on its own website and instore</p>
<p><a href="http://www.arthurmag.com/arthur_is/index.php"><em>Arthur</em> goes into hibernation</a><br />
The <a href="http://www.foliomag.com/2008/indie-magazine-asks-readers-20-000-july-1">community funding</a> only postponed the end. The <a href="http://www.arthurmag.com/magpie">blog</a> has been busy since, though. If you prefer a fictional version of this story&#8230;</p>
<p><a href="http://www.badidea.co.uk/printomortis/"><em>&#8230;Bad Idea</em> creates miniseries about print and  the money pit</a><br />
Occasionally amusing. &#8220;How about Kabuki theatre for the disabled?&#8221;</p>
<p><a href="http://privatefraser.wordpress.com/2009/01/15/he-speaks-sooth/">Funniest line of the magazine crisis so far</a><br />
Though I&#8217;m not sure it&#8217;s true. But who cares?</p>
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