celebrity

Regular readers may know of my fondness for Karen magazine, an occasional publication whose slogan is “made out of the ordinary”, and which intelligently subverts the concept of celebrity magazines.

Spanish magazine eljelou (which sounds a bit like “Hello!” when you say it in Spanish) has gone one step further by creating an Hola!-style magazine about random ordinary people. “What we publish is what you send us, with your commentary and your photos. We do the rest, and publish it in a kiosk-style magazine,” reads their website.

At first I thought it was a print-on-demand service for bespoke souvenir magazines, but no – it comes out every two weeks, featuring different people you’ve never heard of, and an annual subscription costs 55 euros. There are some spreads over here, including features on Almudena and Roberto’s holiday in Ireland and the marriage of Paula and Pablo.

It’s a creation of new Spanish company Publicaciones Absurdas, which more than hints that it might all be a postmodern joke – but then I always thought suspected that about reality TV anyway.

(via Quinta Tinta)