A new magazine-based file-sharing website called Mygazines has just launched, flagrantly breaking publishers’ copyright from around the world. Is it a threat, an opportunity or both?
Let’s step back a moment. When Amazon released the Kindle, most people focused on the experience of using physical object, saying how they did or didn’t want to read a book on it, how it was or wasn’t the same as paper, and so on.
What most people overlooked, however, was that Amazon was testing something else at the same time, something probably even more important than being an early seller of commercial e-paper: they were testing a sales model for digital publishing.
