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This is the second MyMag review. The first is here.

Hey Olivia! is the curated selection of Olivia Munn, an American model and presenter of Attack Of The Show, a sort of gadget show with comedy sketches on cable channel G4. She’s the only woman in the initial MyMag selection, but her magazine’s intended audience seems firmly rooted towards a testosterone-heavy demographic. As with the other magazines, the cover contains a list of the publications inside, in this case handwritten by Olivia herself.

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Photo by Telstar Logistics. Available through a by-nc Creative Commons licence

Since they told us the web had been upgraded to 2.0, the media buzzphrase has been “User-Generated Content”.

It is, apparently, both the saviour and the death of mainstream media. Actually, it’s a meaningless phrase, a catch-all applied to very different and often contradictory ideas – most of them not new at all.

Here’s a breakdown of what people actually mean by UGC in magazines.
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