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Photo by Telstar Logistics. Available through a by-nc Creative Commons licence
Since they told us the web had been upgraded to 2.0, the media buzzphrase has been “User-Generated Content”.
It is, apparently, both the saviour and the death of mainstream media. Actually, it’s a meaningless phrase, a catch-all applied to very different and often contradictory ideas – most of them not new at all.
Here’s a breakdown of what people actually mean by UGC in magazines.
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This website focuses on developments
in the magazine industry around
the world.
It is written by
Andrew Losowsky,
a writer and editor based in the USA. He has so far edited two books about magazines, and
has ideas for
many more.
He writes about magazines for The Wall Street Journal and others, and
is co-curator of
the Colophon international magazine biennale. He also runs
Stack America.
The rest of the time, he creates experiences.
