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“The idea was to find a solution to the problems plaguing the magazine industry”
To finish up my roundup of the launch of MYMAG (parts one, two and three), I’m delighted to offer a Blogsplosion magsclusive interview with its creator, Magnus Greaves, where he reveals how the idea began with ‘make your own’ magazines, explains how he’s trying to take the risk out of publishing, and tells us exactly what he looks for in a guest editor.
This is the second MyMag review. The first is here.
Hey Olivia! is the curated selection of Olivia Munn, an American model and presenter of Attack Of The Show, a sort of gadget show with comedy sketches on cable channel G4. She’s the only woman in the initial MyMag selection, but her magazine’s intended audience seems firmly rooted towards a testosterone-heavy demographic. As with the other magazines, the cover contains a list of the publications inside, in this case handwritten by Olivia herself.
Over the next three few days, I’m going to do something a little different.
Three unusual new publications were recently released simultaneously, under the banner of MyMag, all promising to reinvigorate interest in print magazines.
Each MyMag has a different guest editor, each invited to create “a personalized magazine devoted to their passions, interests and diversions.” The magazines contain a mixture of unique content, and spreads reproduced from other magazines’ archives – sort of like an individually curated Distill.
Few people will buy all three MyMags. You can’t even buy a MyMag subscription. Instead, each magazine aims to capitalize on the individual fan bases of each guest ‘tastemaker’ – so spreading the risk between them.
The first three MyMags are called AOKI (for LA-based DJ Steve Aoki, aka Kid Millionaire), Hey Olivia! (model/cable TV presenter Olivia Munn) and RatMag (Hollywood director Brett Ratner). I’m going to review each of them, one a day. Then over the weekend, I’ll post a Magtastic exclusive interview with the man behind the whole thing, former luxury magazine publisher Magnus Greaves.
So let’s get on with it.
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