“I guess I started a magazine because I knew almost nothing about print.”
It may not sound like the best time to buy an entire magazine, but that’s just what Lothar Eckstein has done. Twice.
The founder and editor-in-chief of sleek magazine, in November he bought two of his favourite independent magazines, Qvest and Luna, from German company Mediakom, to create a stable of three fashion magazines under the umbrella of B20 Publishing.
He talked exclusively to the Blogsplosion, sharing tales of independence, economies of scale and the future of magazine advertising.
