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Down to a T

Topeners

To celebrate the magazine’s fifth anniversary, the blog of the New York Times’s T supplement has posted a roundup of their favourites from the now-traditional logo restylings. They’re as variable as the mag itself, but when they’re good, they’re cracking. I really hope the crop circle one was done for real. Bonus link: how a MacWorld cover comes together. Would love to have seen the process for some of these Ts.

freestyle_cover

A strange format can focus the mind wonderfully. Kilimanjaro has to be designed around its unusual size, as does iLove. Timothy McSweeney’s Quarterly Concern is regularly rethought depending on the demands of each issue’s format, as is the Colophon-selected La Más Bella. In fact, regular readers will know that I curated an entire exhibition about such object lessons in strange formats, so it’s hardly surprising that I’m looking forward to spinning a copy of Freestyle, the forthcoming design / lifestyle magazine designed to fit inside a frisbee. Y’know, for grown-up kids.

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