This morning via FedEx I received something that could be significant – a special edition of the new issue of Clear, created for Design Miami. And it’s 100% Tree Free.
It feels and looks like a normal print magazine, but it’s not made from paper at all. This is the world’s first pulpless printed magazine, produced on premium synthetic paper by YUPO – a kind of polypropylene plastic already used for detergent labels, maps and menus.
How is it? Mighty strange.
