A strange format can focus the mind wonderfully. Kilimanjaro has to be designed around its unusual size, as does iLove. Timothy McSweeney’s Quarterly Concern is regularly rethought depending on the demands of each issue’s format, as is the Colophon-selected La Más Bella. In fact, regular readers will know that I curated an entire exhibition about such object lessons in strange formats, so it’s hardly surprising that I’m looking forward to spinning a copy of Freestyle, the forthcoming design / lifestyle magazine designed to fit inside a frisbee. Y’know, for grown-up kids.
