So I’m told it hit the newsstands today. But why wait? I managed to have a play around with Esquire‘s Augmented Reality special simply by taking a blurry mobile phone camera picture of this webpage, downloading the app and then pointing my phone screen at my webcam. Works perfectly. And you know what? For once, it seems like they’ve actually done a gimmick pretty well. Great use of the cover star, certainly.

There’s another A-R page from the same Esquire that you can play with up here, which isn’t as interactive, but does include time-sensitive content – play it after midnight (and before morning?) and you get a dirtier joke. All of which shows a level of thought lacking in the whole e-ink fiasco, apparently in part thanks to E‘s partners in this one, The Barbarian Group.

Anyone got scans of the other three A-R pages?