le cool was a company focused on shared amazing experiences in people's cities.

We created an email newsletter with more than 250,000 subscribers in eight cities around Europe, as well as five unique guidebooks, a monthly inflight magazine, a creative notebook for a boutique hotel chain, and hosted several in-person events.

For four years, I was the Editorial Director, overseeing the editorial output across the network, working closely with the teams, and developing the strategy for its expansion from one city to eight across Europe.
Le Cool
Founded by René Lönngren